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29 July, 2021

Super Pouch: preconditions for the transition to flexible packaging

Indispensable on a picnic with family or outdoors with friends. Favorably stands out on the supermarket shelf among the goods of competitors. Furthermore, it is convenient to transport and does not break. Flexible, capacious, and environmentally friendly are the keywords that can be used to describe Super Pouch packaging. However, these are not all the advantages of this type of packaging.

What are the prerequisites for using flexible packaging? Why do manufacturers prefer Super Pouch over the usual plastic containers or canisters?

Over the last 50 years, there has been an increase in demand for the manufacture of plastic products. Global plastics production has increased 20 times since 1960, reaching 322 million tons in 2015 (according to A European Strategy for Plastics in a Circular Economy. It is predicted to double again over the next 20 years.

However, there is another side of the coin – excessive use of non-recyclable plastics has a negative impact on the environment. According to the report “A European Strategy for Plastics in a Circular Economy”, packaging is 39.9% of total plastics use in the EU. But the potential for recycling plastic waste remains largely untapped.

Super Pouch: preconditions for the transition to flexible packaging. Image 1

The level of plastic waste reuse and recycling is very low, especially compared to materials such as paper, glass, or metals. According to a report by Plastics Europe, Europe generates about 25.8 million tons of plastic waste annually. Less than 30% of it goes for recycling and about 50% goes to landfill.

Therefore, regulation of plastics use in the packaging production is an important point. The European Commission and other institutions are actively involved in this topic, working on development of new laws and projects in the context of sustainable development from year to year.

The governments of the world’s leading countries are also pursuing active policies to reduce the use of non-recyclable plastics. The measures taken by the British governance are a good example to follow.

In 2018, the government invested $80 million in the development of packaging that will reduce the impact of harmful plastics on the environment (Markets and markets). And since July 2019, they approved a project, regarding which packaging needs to contain at least 30% of recyclable plastic. It will take effect in April 2022 and companies that manufacture or import packaging into the UK which does not comply with the project’s proportions of plastic, will pay a tax of £200 per ton of product.

Super Pouch: preconditions for the transition to flexible packaging. Image 2

As a result, manufacturers are actively switching to flexible packaging, and its demand is growing annually.

According to a study by Harris Poll, 83% of all brand owners already use flexible packaging of various types. But food production is still the biggest sphere where flexible packaging is used (according to the Flexible Packaging Association). It makes over 60% of the total market.

An alternative to the usual rigid packaging is a flexible packaging such as Super Pouch. It has a wide range of applications, including:

Its main advantages are:

Super Pouch: preconditions for the transition to flexible packaging. Image 3

In addition to being environmentally friendly, it is light, easy to handle, store and transport liquid products. The large area of the Super Pouch also opens a wide range of branding opportunities. It is suitable for creation the unique design with any required picture and colors on it, which makes the look of the product special and differentiates it from competitors.

Summing up, flexible packaging market is actively developing and offers new solutions in the context of sustainability. Don’t miss the chance to reduce the “Plastic Tax”contact our specialists and they will help you choose the packaging that will emphasize your product in the best way.