Every company that produces high-end products under its brand closely monitors and guarantees their quality to consumers. However, as the product’s popularity grows, so does the risk of counterfeiting, which is a global problem. Counterfeit alcohol poses serious threats to consumer health and leads to huge economic losses for producers and the economy as a whole.
Counterfeiting is a phenomenon which is tackled by the various government agencies around the world. According to a report from the Fraud Advisory Panel, counterfeit wine, beer, and spirits result in annual sales losses of €3 billion for the European Union. Additionally, the report estimates that the EU loses 23,400 jobs due to counterfeit alcohol.
However, focus of the producers on the problem of counterfeiting makes it most effective to solve it. For beverage producers, protecting their brands from counterfeiting, the No. 1 task remains to maintain their reputation and consumer confidence in the proper quality of their products.
Technologia JSC, the well-recognized packaging supplier for the food and beverage industry, provides effective solutions to the complex safety, counterfeiting, and traceability challenges faced by manufacturers. With the help of our professional team, your products get champagne capsules, wirehoods, and wine caps that attract the attention of consumers and present the brand identity in a winning way, meanwhile confirming the brand’s authenticity.
Various technologies and methods are used to protect brands from counterfeiting. From this perspective, packaging turns into a guarantee. The next time you buy your favorite beverage, take a moment to examine the bottle closely. Pay attention to the various elements the brand has used to confirm its authenticity to you.
Here are the top five ways to help ensure reliable protection against counterfeiting:
Each bottle of beverage receives a unique sequential number that allows you to track its route from production to the end consumer. Helps producers to detect any cases of counterfeiting and prevent their spread.
A special water-dispersible adhesive securely fixes the polylaminate cap during filling and closure. It cannot be removed to reseal the bottle. At the same time, the inner coating of the cap has no effect on the smell and taste of the beverage. A bonus is that no internet connection or devices are required for authentication.
Applying holograms to bottle packaging is an effective method of counterfeit protection. They are difficult to counterfeit, as such protection requires costly investment. In addition, this method of brand uniqueness adds visual appeal to the packaging and attracts the buyer’s attention.
Adding QR codes allows consumers to verify the authenticity of a product by scanning the code with their mobile phone. QR codes contain information about the name of the manufacturer and importer, the location of production facilities, the registration number of the equipment on which the beverage was produced, the name of the product, the date and time of bottling, etc.
Security markings using colored or colorless fluorescent inks that become visible under ultraviolet light. This printing can be applied to individual elements, such as the back of a tear-off tape, etc.
Use a premium level of product protection for marketing purposes. Brands that care about their reputation and apply various security features to their packaging are more likely to be purchased in their favor.
Protecting your products from counterfeiting to the maximum extent possible is the best way to demonstrate responsibility to the consumer. Effective control measures and cooperation between producers and the packaging industry can significantly reduce the risks associated with counterfeiting and ensure the safety and quality of beverages for all consumers.
Our sales managers are ready to assist you in obtaining champagne capsules, wirehoods and wine caps with the highest level of anti-counterfeiting protection. Write to us at capsule@technologia.com.ua or on LinkedIn or Facebook.